Social media has become mainstream and as someone said: every media becoming social. I always think some brands and their attitudes to social media, content marketing, management. It is clear from every angle, except from view, that most brands are overlooking the “social” in front of the social media. This is what sets social media apart from other kinds of media. To excel in social media, you begin with cultivating a social media mindset. Most have not understood what this platform offers. All that we are currently doing is majorly…

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E-commerce sites simply mean shopping through the internet. The history of online shopping dates back some two decades ago in 1991 when commercial use was allowed on the internet. At the beginning, the term was used only for the implementation of the electronic commercial dealings via EFT & EDI. Later the coinage was changed in the presently used meaning, i.e. the e-commerce websites or the websites that deal with the retailed products or services. History In Brief It all started like this. In early 2000, a huge number of business organizations…

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Corporate brand by any measure is very important to contemporary organisations. Corporate brand has become a valuable asset for a company, which some times have value beyond the book value. To answer the question stated above it is important to explain what a corporate brand is. It is then also important to look into the issue how a corporate brand is beneficial to an organisation. What kind of financial benefit it can give to an organisation and to what extent it helps organisations to gain competitive advantages over its competitors.…

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With the expansion and diversion of businesses, manufacturers, and even hobbyists into more and more specialized areas of endeavor, there is an increasing need for information. And newsletters are the high profit way to cash in on the market for specialized information. You can write and produce your own newsletter from home with a low overhead and potential for high returns. Many newsletter subscriptions range from $25 to $100 per year, some much higher. Even a thousands subscribers will bring in huge earnings. There are no tried and true methods…

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By contracting a creative web design company to design your new website as opposed to a more traditional web company, you give yourself an unmeasurable edge over your competition in the eyes of your potential customers. Traditional design companies focus on purely getting a site put together with relevant information, that functionally works. Enter Web 2.0 and more traditional marketing avenues venturing into the marketplace, and creative web design companies have come into the game. By ‘creative web design’, I refer to websites which still have the functionality and relevant…

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Digital marketing or online marketing as it is popularly known is a tool to carry on marketing for our product online. Direct email marketing, search engine optimization and search engine marketing are few of the tools which come under this category. They are becoming more and more common in the online world. It is a very popular form of advertising, Media is important now because we have access to a large number of data and more and more people are having access to this large data. They often view and…

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A logo represents a company’s ideas, nature, values and its vision for the future. The purpose of a logo is to create an ever-lasting impression in people’s mind about a company and its values. People should be able to relate a company’s quality and values through its logo. A unique and timeless logo design plays a pivotal role in building a company’s brand image. Contrary to the usual perspective of most designers, a logo need not be a masterpiece in the world of design. A logo need not be a…

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Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Marketing and SEO are different, yet very, very similar. SEO are considered as the main factors in enhancing the traffic of one’s website. The concepts of good SEO are hardly a secret. The people who least understands issues with URL structure and SEO are the very people who create them: web developers, programmers, and software developers. Many long-time SEO’s are now looking at the big picture and working…

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Here are some paid search campaign secrets that can save you money that you may now be wasting on your PPC advertising. Newcomers to paid search campaigns could be wasting as much as 75% of their paid search budgets by not properly setting up cutting edge tracking. The return on investment on spent advertising, can be easily done by search engine, keyword, ad groups, and campaign tracking. The basic idea is to find out what is working in your paid search campaign, and what is not. Whey you first initiate…

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